Our competitors are NOT free - although they claim to be. Once you provide your phone number, they will pretend to be looking for the name when in reality they are trying to bait you. They will then eventually ask you for a payment. Most people are just tired to waiting and want to pay so they can get the name. Reverse-Lookup.co is completely free reverse lookup with full name. And, we provide owner information for not just cell phone numbers, but also all landline phone numbers around the world.